Know Your Guests.
Grow Your Restaurant/Cafe.

A straightforward look at how a customer feedback system can help your F&B business thrive — on your terms.

By CVR — Centre for Vision Research · Member, MRSM & ESOMAR

Vision-Q

The Guest Intelligence System That Turns Silent Tables into Repeat Customers.

Most unhappy guests never complain — they just never return.

Vision-Q captures what your instincts miss, fixes problems in minutes, and tells you exactly what's driving revenue in every outlet.

No spreadsheets. No manual entry. No IT team required.

SEE

Real-time NPS, dish-level sentiment, and outlet benchmarks in one dashboard.

ACT

Instant alerts when service slips; resolve before guests leave or post reviews.

GROW

Know which dishes to promote, which staff to coach, and which guests will return.

One Platform. All the Data That Matters.

VISION-Q connects your guest feedback with data that already exists in your business — no manual entry, no spreadsheet juggling.

VISION-Q
Dashboard

Guest Feedback (NPS)

Survey scores · Comments · Ratings by visit

Finance & P&L

Revenue vs budget · GP% · COGS breakdown

POS & Sales

Revenue · SKU volumes · Discounts · Voids

Labour & Scheduling

Staff hours · Shift roster · Actual vs plan

Stock & Inventory

Stock levels · Wastage · Supplier delivery

Reservations & Covers

Bookings · No-shows · Wait times

How data connects — Secure API (real-time) or scheduled import (hourly/daily) — your choice, based on what your system supports.

Operations Dashboard

LIVE

Today's NPS

72

▲ 8 pts vs last week

Revenue (Lunch)

RM 4,820

▲ 12% vs last Fri

Avg Spend / Cover

RM 38

▼ RM2 vs target

Open Alerts

2

1 P1 · 1 P2

NPS Trend (Last 30 days)

Apr 12Apr 26May 11

Menu Item Satisfaction vs Sales Volume

Menu ItemGuest ScoreUnits SoldTrend
Nasi Lemak (Signature)4.7 / 5142▲ Hot
Char Kway Teow4.2 / 598▶ Stable
Roti Canai3.8 / 576▼ Watch
Teh Tarik4.9 / 5201▲ Top

Revenue by NPS Segment (Avg spend / cover)

Promoters
52
Passives
35
Detractors
28

Active Alerts & Stock Flags

  • P1Low NPS: 3 complaints — slow service (Lunch)11:42am
  • P2Stock: Nasi Lemak sambal running low (<20 srv)10:15am
  • P3Finance: Lunch GP% at 58% — below 62% target09:00am

What Your
Guests Really
Think

96%

of unhappy customers never complain to you.
They simply don't come back.

The Silent Signals You're Missing

Running a restaurant means reading the room — but what happens after your guests leave?

A bad experience travels fast

One unhappy diner tells 9–15 people. On social media, that number is unlimited.

A great experience is repeatable

When you know what your regulars love, you can do more of it — consistently.

📈

Gut feel has its limits

After 50+ tables a day, memory fades. Data fills the gaps your instincts can't.

How It Works

Three easy steps.
No complicated setup, no jargon.

1

Guest scans a QR code

Printed on your receipt, table card, or counter display. No app to download. It opens instantly in any browser.

Takes a customer 60 seconds

2

You see the insights

Responses flow into a live dashboard — showing satisfaction scores, likes, dislikes, recurring complaints, and trends by time and menu item.

Dashboard refreshes every 5 minutes

3

You act before it escalates

Unhappy guests trigger an immediate alert to the right person. Your team can respond, resolve, and close the loop — all tracked.

P1 alerts reach you in under 2 minutes

Everything runs in the cloud. Nothing to install at your outlet. No IT team required.

Tangible Benefits

What You Will Actually Learn

Real answers to questions every outlet owner asks, without guessing.

  • 1

    Which dishes are loved and which quietly disappoint?

    See satisfaction linked directly to menu items, so you know what to promote and what to review.

  • 2

    How does each outlet compare?

    If you run multiple outlets, see which ones are excelling and share what's working across the board.

  • 3

    Does better service actually drive revenue?

    See the relationship between satisfaction scores and spend per table, in real numbers.

  • 4

    When do service standards slip?

    Spot the busy periods where ratings dip, and address staffing or workflow before it becomes a pattern.

  • 5

    Who are your most loyal guests?

    Understand visit frequency and demographics to design loyalty efforts that actually resonate.

Tangible Benefits

See It. Fix It. Before It Costs You.

Unified data that drives smarter, faster operational decisions.

Today, Without a System
With VISION-Q
A guest leaves unhappy and posts a 2-star Google review. You find out three days later.
An alert fires the moment they submit a low score. Your manager follows up within the hour.
Your Saturday lunch crowd always seems rushed, but you're not sure if it's the kitchen or front-of-house.
Data shows service ratings drop between 12–1pm on weekends. You adjust rostering accordingly.
You removed a dish last quarter based on low sales — but it turns out regulars loved it.
Satisfaction by menu item shows which dishes customers request back, before you cut them.
Each outlet manager reports verbally. It's hard to compare or spot consistent issues.
A single dashboard shows all outlets side-by-side. You see patterns across locations at a glance.

One Question. Powerful Signal.

The Net Promoter Score (NPS), a globally trusted measure of customer loyalty, now tailored for F&B.

"How likely are you to recommend us to a friend or family member?"
0
1
2
3
4
5
6
7
8
9
10
Detractors (0–6)
Passives (7–8)
Promoters (9–10)

Score 0–3 → Critical Alert

Your manager is notified immediately. A follow-up reaches the guest before they post a review.

Score 7–8 → Improvement Insight

Optional follow-up questions help you understand what would have made the experience a 10.

Score 9–10 → Loyalty Opportunity

Identify your biggest fans — the guests most likely to bring friends and spread the word.

Nothing Slips Through the Cracks

Every unhappy guest triggers a tracked resolution process, so problems get fixed, not forgotten.

1

Guest Rates

Scans QR, rates experience low after a disappointing visit

2

Alert Fires

Your outlet manager receives an immediate notification

3

Team Acts

Manager reviews the comment and reaches out to the guest

4

Issue Resolved

Resolution is logged — and the loop is closed

Auto-escalation built in: If an alert isn't acknowledged within 30 minutes, it automatically escalates to the next level — regional manager, owner, or duty manager. No alert ever goes unnoticed.

Built for
Trust

Your customers' data is treated with the same care as your best recipe.

Your Guests' Privacy, Protected

We understand that asking your guests for feedback means they trust both you and the platform. Here's how we keep that trust.

PDPA Compliant by design

Explicit consent before any personal data is collected. Guests can request erasure at any time.

Bank-grade encryption

All data is encrypted in transit and at rest. We follow international ISO 27001 security standards.

99.9% uptime, cloud-hosted

No hardware at your outlet. The platform runs on enterprise cloud with automatic backups.

Opt-in only demographics

Age, gender, and visit details are only collected when guests voluntarily choose to share them.

Get Started

Ready When You Are

No pressure, no commitment. We'd love to show you what this looks like for your specific outlet — with your own data.

01

30-Minute
Walkthrough

We show you the live platform with sample F&B data. No slides — just the real product.

02

Pilot at
One Outlet

Start with a single location. See real results from your actual guests before any wider rollout.

03

Full Rollout
(Your Timeline)

If the pilot makes sense, we grow with you — at your pace, your budget, your terms.

CVR

Centre for Vision Research

Trusted business intelligence partner

For almost three decades, we have been a trusted partner in powering business decisions with the precision of data and the depth of customer understanding. We understand that in the high-stakes world of business, research isn't just a project — it's a critical investment in your future.

Our promise is simple yet profound: to not only meet your expectations, but to consistently exceed them. Just as we help our clients optimise their strategies, we are committed to continually refining our own processes.

Proud Member of

MRSM — Marketing Research Society Malaysia ESOMAR — World Research

Kamaruld Salleh

Director

+6019 217 1818 [email protected]

E-05-2, Block E, Plaza Glomac
Jalan SS 7/19, Kelana Jaya
47301 Petaling Jaya, Selangor

© CVR — Centre for Vision Research · VISION-Q is a guest intelligence platform for F&B operators.